As a marketer and a consumer, I really appreciate when TV shows have merchandising that’s a little more unique and inspired – as well as targeted and relevant to the context of the show. These days, with TV more popular than ever, great examples abound.
Paid advertising in the online space (PPC, Display, Retargeting, Social Ads, etc.) shares similarities with traditional print, radio, and affiliate advertising. However, to succeed in paid advertising online, you must be able to prove ROI by tracking spend and knowing how to properly organize, execute, and optimize your campaigns. Learn some paid advertising tips below.
Google introduced Google Tag Manager in 2012, a free tool that makes it easy for marketers to add and update website tags – including conversion tracking, site analytics, remarketing, and more—from one interface, and without needing to edit your website code, coordinate with IT Departments, etc. When it was first released, there was very little… read more »