Paid advertising in the online space (PPC, Display, Retargeting, Social Ads, etc.) shares similarities with traditional print, radio, and affiliate advertising. However, to succeed in paid advertising online, you must be able to prove ROI by tracking spend and knowing how to properly organize, execute, and optimize your campaigns. Learn some paid advertising tips below.

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TV Shows with Creative Merchandising Concepts

Unauthorized Breaking Bad Merch on Etsy

As a marketer and a consumer, I really appreciate when TV shows have merchandising that’s a little more unique and inspired – as well as targeted and relevant to the context of the show. These days, with TV more popular than ever, great examples abound.

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Google Tag Manager Certification

Google Tag Manager Certification

Google introduced Google Tag Manager in 2012, a free tool that makes it easy for marketers to add and update website tags – including conversion tracking, site analytics, remarketing, and more—from one interface, and without needing to edit your website code, coordinate with IT Departments, etc. When it was first released, there was very little… read more »

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The Real Don Draper – Who Made the Coke Ad?

The Real Don Draper Mad Men - Who Made the Coke Ad

The final scene of Mad Men implies Don Draper went on to create the iconic “Hilltop” Coke commercial. Who’s actually responsible for the ad in real life?

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Integrating SEO with PPC, Social + Email Marketing: E-Commerce SEO for the Holidays

eCommerce-SEO-Thanksgiving

In the 5th installment of this series I show you how to use your SEO campaign as a base for your Email, Social, and PPC marketing for the holidays.

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Ten Things You Need to Know About SEO

SEO Tips

A list of the ten things you need to know about SEO (search engine optimization). SEO do’s and don’ts.