Video is taking content marketing by storm, but you'll have to do more than just make a video to realize their full marketing potential. Read the blog posts below featuring tips and trends for optimizing your video assets on your website, YouTube and other platforms.

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YouTube Caption Fails

YouTube Captions Fail - Friday by Rebecca Black written as "fried egg"

YouTube automatic captions aren’t quite accurate enough yet. Although bogus captions are great for laughs, they’re bad for your business. Here’s why.

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Ecommerce SEO Talk on Coffee with Catalyst

Ecommerce SEO Talk - Coffee with Catalyst ft. Angela Davis
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iSpot.tv vs. YouTube for Commercial SEO

iSpot.tv vs. YouTube for Commercial Video SEO

Is iSpot.tv better than YouTube for Commercial SEO? iSpot Who? I vaguely recall seeing past TechCrunch articles talking about how a startup called iSpot.tv has been raising rounds of funding and collecting a repository of TV commercials, essentially creating an IMDb for television ads. I remember thinking that if it worked, it would be a… read more »

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“Royals Sad Clown Cover” YouTube Viral Video Lessons

PuddlesPityParty.com screenshot

Over 2.25 million views in only 4 days. Exactly 2,265,345 views when I began drafting this blog post on Nov. 4th (and I find myself playing it over and over again as I write.)  Just to give you an idea of how fast this video is “going viral”, I found a blog dated just yesterday (Nov…. read more »