As a marketer and a consumer, I really appreciate when TV shows have merchandising that’s a little more unique and inspired – as well as targeted and relevant to the context of the show. These days, with TV more popular than ever, great examples abound.
If your goals are to increase sales (or signups / lead capture) and achieve a sustainable competitive advantage, you need a marketing strategy. I love created integrated marketing strategies that optimize the consumer experience throughout the conversion funnel. Read the blog posts below for tips and tricks for creating your own marketing strategy.