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Portfolio: Boston Logic


    Boston Logic is an online marketing and SaaS firm. As Marketing Services Manager, I managed the Client Marketing Services Department and worked directly on client campaigns; I sustained 3x account growth over 2+ years through client service & relationship management. I earned promotions twice in two years due to performance and campaign growth.

    I grew the marketing department from myself and one part-time intern to 4 full-time employees. I oversaw development of client campaign strategies as well as internal direction of marketing message and team. I also worked on internal projects and helped improve UX and SEO of Boston Logic’s software platform.

    - Client Services Initiatives:

    - Creating, implementing, and monitoring SEO & social media strategies
    - Competitive and keyphrase research and analysis
    - Creating, optimizing & syncing social media profiles
    - Content creation, optimization, and syndication
    - Creating, optimizing, and managing PPC ad campaigns
    - Creating & monitoring email marketing campaigns

    - Management Responsibilities:

    - Project management for all client campaigns
    - Accountable for department profitability
    - Interviewing, hiring, training & managing marketing interns & associates
    - Created Marketing Internship Program
    - Leading internal marketing meetings & client meetings

    Created Department Procedures:

    - Created various forms & campaign templates to streamline new client process
    - Authored Marketing Procedures Manual for internal & client marketing campaigns
    - Revamped 12 Week Marketing Internship Program Plan
    - Worked with Marketing Team to develop new SEO Audit procedures

    Client Education Initiatives:

    - Created & presented LogicClassrooms (educational webinars)
    - Traveled to client sites to teach staff about social media tools & best practices
    - Upgraded blog-based Help Guide for proprietary software to interactive Wiki
    - Created white papers, blog posts, & guides to educate clients in SEO & social media