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Free Resources

I used a lot of free online resources when I was starting out in my online marketing career.  I STILL DO!

Here is my curated list of online marketing resources.  I’ve noted if the resource requires money, otherwise, assume they are FREE!  If there’s an area I haven’t provided a resource for that you’re interested in, let me know and I’ll add it to the list.  This list is a work-in-progress, but I wanted to provide a good starting point for people looking for help with online marketing.

 

CONTENT CREATION:

If you’re going to do content marketing, you need to know how to write well.  Don’t have time to go back to college?  Have no fear, the CopyBlogger is here!  Sign up for a free account and get access to lots of useful eBooks and more.
http://www.copyblogger.com/

 

DESIGN:

Learn to code interactively, for free: http://www.codecademy.com/

Need some inspiration for you next responsive design website? Browse this site for ideas & examples: http://mediaqueri.es/

 

INBOUND MARKETING:

When someone says “Inbound Marketing”, the first company that comes to my mind is HubSpot.  Check out their amazing library of webinars, eBooks, blog posts, and more.
http://academy.hubspot.com/
http://www.hubspot.com/marketing-resources

 

SEO:

If I had to pick just one source for all your SEO-related questions, it would be MOZ (formerly SEOMoz).  Check out their Learn SEO page:  http://moz.com/learn/seo

 

GOOGLE ANALYTICS:

Seeing something unexpected in your site traffic or Google Analytics?  You might have been a victim of a recent Google Update!  Stay in-the-know with this handy history maintained by the search experts at MOZ.  Thanks, guys!
http://moz.com/google-algorithm-change

You can take courses and get certified in Google Analytics, too.

 

GOOGLE ADWORDS (PPC):

If you want to learn more about how to use Google Analytics, visit the free Conversion University (getting certified no longer costs money, so you don’t have to convince your boss to pay for it!):

You can take courses and get certified in AdWords.

 

GOOGLE TAG MANAGER:

Take your Google tracking game to the next level with Google Tag Manager.

Learn more here: https://www.google.com/analytics/tag-manager/resources/

 

MICROSOFT EXCEL:

Annie Cushing of AnnieLytics.com always gives great, easy to follow tips for using advanced Excel functions like a pro:
http://www.annielytics.com/category/excel-tips/