Improved UX, Content & Integrations
The new website was designed with TimePayment’s audience segments in mind, focusing our inbound efforts of the direct lessee / consumer. The website is loaded with new tools and resources that are easily accessible with improved responsive-design navigation and UX. In addition, the Marketo-integrated lead capture forms with progressive-profiling capabilities will help the company build and nuture their sales pipeline with integrated campaigns, tracking, and reporting.
Some highlight of the redesign include:
New QuickQuote™ Tool:
I knew that the #1 question from potential lessees who were not quite ready to apply for financing were looking for a quick and easy way to estimate their potential monthly payment BEFORE they applied for financing. Now they can, thanks to this new custom QuickQuote Tool.
New & Improved Resource Center:
With this project, I wanted to totally redesigned our Resource Center to help enable TimePayment’s lessees, vendors, and brokers no matter where they were in the application process. Upgrades include improved navigation and organization, and new resources including On-Demand Trainings for Vendors and Brokers, and a new Whitepapers & Infographics library:
Dealer Tools & Product Information:
TimePayment offers authorized dealers (equipment vendors and lease brokers) free online sales tools to help these partners sell more online by offering their customers equipment financing through TimePayment. I wanted to showcase the tools offered, and make understanding them and comparing features easy for the users.
Customer Testimonials & Vendor Spotlights:
The new testimonials page showcases real vendor, brokers, and lessees across a variety of industries to showcase the breadth of TimePayment’s experience.
New & Improved Blog & More:
I have sprear-headed the content strategy at TimePayment, and now they offer a large variety of content for buyers, brokers, and vendors. The new and improved blog design makes browsing the content quick and easy.