Crush Boutique website initiative

Crush Boutique, founded in 2007, is a Boston-based boutique fashion retailer, owned by childhood friends Rebecca Hall and Laura Macris, providing a well-curated collection of the best in women’s contemporary fashion. I worked with Crush Boutique during my time at Boston Logic (2010-2012), providing consulting during a crucial website upgrade and migration to a new e-commerce platform to take their online presence to the next level.

  • Consulted on selection of e-commerce website platform (migrating from Yahoo Stores)
  • Optimized new Magento website & content
  • Created & implemented SEO, content, & social strategies
  • Optimized social media profiles & local listings
  • Worked with Crush Boutique staff to create a content strategy for fashion blog & optimized posts
  • Trained Crush Boutique staff on SEO & inbound marketing best practices

Results were increased online sales and in-store visits, including a visit from Britney Spears! Efforts were so successful that Crush was able to open a second boutique. Crush Boutique has continues to invest in their online presence and optimize their online store today - see how they've grown since!